The Challenge:
When Arizona Medlaser approached us, their website faced several significant challenges. The user interface (UI) was outdated, making the site difficult to navigate, and the user experience (UX) was suboptimal. They also lacked optimized location pages, which limited their local SEO performance. Additionally, their conversion rate was low due to the absence of seamless booking links and the need for stronger E-E-A-T (Expertise, Authoritativeness, and Trustworthiness) signals that are vital in the medical field.
What We Did:
We began by improving the website’s UI/UX design to make it more modern, intuitive, and user-friendly. Our team created dedicated location pages to enhance local SEO and increase Arizona Medlaser’s visibility in relevant searches. We also implemented E-E-A-T elements, including adding professional certifications, client testimonials, and informative content to build credibility. Furthermore, we added easy-to-use booking links to streamline the user journey and improve conversion rates.
Results:
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Enhanced User Engagement: The improved UI/UX design increased time spent on the site and reduced bounce rates.
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Increased Local Visibility: The new location pages boosted Arizona Medlaser’s presence in local search results.
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Higher Conversion Rates: Adding booking links led to a seamless experience, resulting in more transactions.
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Improved Trust and Authority: The implementation of E-E-A-T elements increased the site’s credibility and contributed to better SEO performance.
