The Challenge:
AZ CCTV & Security, a Phoenix-based security and low-voltage company, offered strong in-demand services — CCTV installation, access control, and structured network cabling — but had almost no organic visibility. The website ranked low on Google and had a weak presence in the local map pack, leaving the business dependent on other channels for leads across a highly competitive Phoenix and Scottsdale market.
What We Did:
Level Plus developed a tailored SEO strategy combined with local SEO to grow visibility for both the AZ CCTV website and their Google Business Profile across the Phoenix metro area.
- Optimized the Google Business Profile for maximum local visibility in Google Maps and the local pack
- Implemented on-site SEO improvements, including expanded service pages, content creation, and technical optimization
- Targeted high-value local keywords to drive organic traffic growth across Phoenix, Scottsdale, and nearby areas
Results:
By focusing on organic search and local SEO, AZ CCTV & Security saw a steady, measurable rise in visibility and qualified leads:
- Organic clicks grew from 475 to 1,590 — more than tripling the traffic reaching the site
- Impressions jumped from 137K to 620K — over 4x more visibility across Google Search
- Average position improved from 37.7 to 27.3, pushing the site significantly higher in the rankings
